The OptionSoft Blog

Dealer Management Software Blog

Increase Sales, Add Gross Profit, and Sell More Finance & Insurance Products

By John Fuhrman

03/13/2018

View this on-demand free webinar now! In addition to increasing sales, adding gross profit, and raising performance in Finance and Insurance (F&I), John Fuhrman, the Director of Training at OptionSoft, offers new techniques to help boost your dealership's results and ensure compliance.

Watch Now

Powersports Dealer Management Software Blog

OptionSoft Named ‘Endorsed Vendor’ for Powersport Association

By MPN Staff Writers

OptionSoft has announced that the Louisiana Marine and Motorcycle Dealer Association (LMMDA) has chosen them as an endorsed vendor.

Read More

Dealer Management Software Blog

For Immediate Release

By John Fuhrman

01/17/2018

Dealers facing the future are faced with tough consumers, tight banks and compliance rules hanging over their heads. Many have been looking for a way to sell more units, protect gross profits and increase production in F&I. Two Harley dealers now are doing just that.

Read More

Dealer Management Software Blog

Where Is Your Bar?

By John Fuhrman

01/09/2018

When I started in the car business it was 1979. I knew nothing about selling anything, let alone cars. But, I had a new wife and a ton of bills so I worked my butt off. Back then we were told that 20 deliveries a month was the minimum required to keep your job.

Read More

Dealer Management Software Blog

Even The Right Software Might Not Make A Difference

By John Fuhrman

12/22/2017

The PowerSport Industry is predicting more financing in 2018 than they’ve done in a while. That should mean more unit sales and more profits. But, and there’s a big but, which software, what is the cost and how do I guarantee results?

Read More

Dealer Management Software Blog

Whose Tail IS It Anyway?

By John Fuhrman

12/19/2017

We've all heard that expression, "The tail is wagging the dog." In retail, that usually means our sales staff is dictating management rather than the other way around. Usually, the fix occurs when new management or a new training process comes in and everyone gets to start on the same page. However, the decision to change process or change personnel is at the dealer level.

Read More

Powersports Dealer Management Software Blog

Were Your PowerSport Profits Up 20% Last Year?

By John Fuhrman

11/07/2017

I thought I’d start with an easy question. Profits are what keeps the doors open, pays your people and allows for expansion. However, all the PowerSport publications are starting to predict that they sky will fall a little bit for the near future. Maybe they’re right, maybe not. We can only control the things in front of us.

Read More

Powersports Dealer Management Software Blog

When Are Dealers Ever Right? A Brief History

By John Fuhrman

09/04/2017

So many trainers like to tell you when they started in the business, how great they were and how they single handedly saved a manufacturer from near ruin. Not my thing. I’m simply stating that I sold my first vehicle for a dealer in January of 1979 for the purpose of this article.

Read More

Powersports Dealer Management Software Blog

My Lawnmower Is Broken

By John Fuhrman

07/10/2017

Stress. It can be blamed for nearly anything wrong with the human body. Gain weight - stress. Lose weight - stress. Bad health - stress. Lack of sleep - stress. Even trouble on the job - stress. Stress offers nothing positive in our lives and we deal with it on so many levels. I hope this helps eliminate one of the sources of stress in your life.

Read More

Powersports Dealer Management Software Blog

YOU ARE NO LONGER IN THE POWERSPORT BUSINESS

By John Fuhrman

08/02/2017

Since the first motorcycle sale was made at the dealership, the power (The Club) was in the hand of the dealer. After all, they had the invoice, knew the difference between an add on rate and the rate the consumer got, and even knew the customer’s credit rating, and had practiced what they were trained at weekly meetings.

Read More

Powersports Dealer Management Software Blog

Just Because You Have New Technology, Doesn't Make You Compliant

By John Fuhrman

07/06/2017

Recently, I was visiting with a dealer and the recent rash of articles concerning compliance came up. As I shared what I knew on the subject and the current climate concerning fines and penalties, the dealer sat back, smiled and said, “I’m good. We use a menu.”

Read More

View More